3124 Edition
January 9-15, 2012
Editorial

Translated by Lydia Ma

The 2012 presidential campaign in Taiwan was not only intense but also filled with twists and turns. One of the highlights of the campaign was DPP's “Three Little Pigs” campaign. The significance of the “Three Little Pigs” campaign and the moral behind it is something worth pondering.

The inspiration for “Three Little Pigs” came from an incident that took place during a DPP campaign rally in Tainan on October 9, 2011. On that night, a grandfather brought his triplet grandchildren to the rally and they held a piggy bank as they came on stage and expressed their desire to donate the little money they had toward DPP's presidential campaign.
This incident was noticed by the pan-blue camp, which was quick to blow the whistle and point out that it was illegal to accept campaign donations from minors. But to the KMT's dismay, this incident became an inspiration for the “Three Little Pigs” campaign.

This campaign was a success and in the days leading up to election night, more than 140,000 piggy banks worth of donations were received by the DPP. This story made people realize that political participation could be very simple and very cute.

The moral behind the “Three Little Pigs” campaign is that a simple story can go to great lengths in capturing people’s attention and inspire them to action. This story awakened many people and reminded them that they could do something small toward building a better future for their country. It wasn’t so much the amount of donations, but rather, the moral support expressed through these donations that counted.

The “Three Little Pigs” campaign is reminiscent of the PCT’s Doubling Movement when it was first introduced in 1954. At the time, people were inspired by the vision of planting at least one church in every township or village in Taiwan. PCT encouraged its members to participate in this vision by offering what they had whole-heartedly, either through time or financial donations, and in so doing, commit themselves to God’s kingdom in their own unique way.

Because of this vision and inspiration, many touching stories emerged from that period of time about people sacrificing themselves to lead others to Christ and churches being built despite many challenges. These stories are a reminder that, when all is said and done, the PCT’s hope rests in every member’s commitment to God’s kingdom through small gestures.

Another story reminiscent of the “Three Little Pigs” campaign is a story that happened in central Taiwan during Rev. Campbell Moody’s time. According to reports, Moody found a way for poor people in his congregation to stay involved in Changhua Church’s church building project by urging each family to raise a “gospel pig”, which could later be sold in the market. The proceeds from this sale would then go toward building the church sanctuary. What was special about this idea was that such an effort wouldn’t become a heavy burden for poor families.

As we move forward with PCT General Assembly’s “One-leads-One, New Doubling Movement” let us not forget these precious lessons given us by God. Though many of our evangelistic strategies need to be adjusted due to changes in time and demographics and it might seem more difficult to rally people together nowadays, if we review our history again and add some realistic and doable strategies, every local church should be able to come up with its own unique “One-leads-One” movement.